rally for ally bike run

Rally for Ally Bike Run: VROOM, VROOM.

rally for ally bike logo
The second fundraiser for the Alexandra Smith Foundation, a motorcycle ride through Walpole and adjacent towns, was held June 26th. Everyone had a great time, and we raised more money to help provide extra care services for Ally Smith, who suffered a Traumatic Brain Injury (TBI) in December. Since this event was so different from the first Rally for Ally, the event planners wanted a different logo. So I came up with the Rally for Ally bike.

I knew immediately that I wanted to incorporate the event title in the bike, and it wasn't too long before I thought of giving the text a 60's feel—a photo of Ally at an outdoor concert inspired that idea. I found "Keep on Truckin'" at Dafont. I purchased a commercial copy for about $20, but it is free on Dafont for personal use.

It's one thing to know what you want, and another to actually get the effect you want. I had no experience drawing motorcycles. Initially I thought of tracing motorcycle photos in Illustrator but in some cases, I felt like I lost important detail. So, using a photo as a guide, I began with the tires and body, contorting the text into the shape I needed. I decided to give the tires a little spin and to alter them so they were not perfectly round and stagnant. Decisions had to be made on what detail to leave in and what detail to take out. The handlebars were the trickiest part; my first efforts looked like a scooter. Initially, the plan was to keep the logo in two colors (red and orange and red and slate blue were initial options) but we decided to go full color. A few little curly cues in the back for exhaust added a little flair.

Once the logo was set, I reformatted the flyer, poster, and collection can layouts from the first event and carried the bike run theme throughout. We updated the website with the logo and created an easy registration mechanism through PayPal. Printing donations helped us get the flyers, signage, and other collateral into the community. Initially we planned to go with two-color print on shirts, but we got a break on tee-shirt printing too, so decided to go with full color and the logo was optimized for the tees. We promoted the event through various biking websites and event pages.

Event day was beautiful. About 200 bikers showed up for the ride at the Walpole VFW. Food donations allowed us to provide coffee, pastries, and fruit before the ride and a delicious barbecue afterwards. A few local bands provided entertainment. I had a lot of fun taking photos that day, as did other photog enthusiasts! Pictures of the ride are up on Ally's site and there are also plenty of photos on Ally's Facebook page, Ally's Road to Recovery.


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