duck duck ... duck


Ducks, ducks, and more ducks.

The Neponset Valley Sunrise Rotary Club has run Duck Race on the Charles in Dedham for a number of years; this year marked its 9th year. The duck race is an endeavor that puts plenty of "fun" back into fund raiser. Check out some of the Duck Race photos.

Racing ducks, not to be confused with our little yellow rubber "spokesduck," are " adopted" and numbered. First duck to cross the finish line wins $1,000 for the person having the corresponding number. There are also second, third, and fourth place prizes, not to mention free food, games, face-painting, pony rides and the like on the day of the race.

Last year, I revised the look of the flyers and posters, created a save the date half-flyer, and we created a Facebook page for our ducky friends; visit them at Duck Race on the Charles. NVS Rotary hopes you will like their page too. (The spokesduck tends to quack a little less in the winter months, but he'll have plenty to say come spring time.)

The Duck Race had pretty good press. Releases were submitted to local papers, the Patch, Our Town, and other media sites. This year, I ramped up Duck Race banners, carrying design elements over from the flyers and posters. With these banners, I had the chance to work a little larger than I normally do, which was a lot of fun; the largest banner was about 15 feet. Here's the jpg below. The banners were produced through Norwood Printing. They did great work.


quackin' up

duck race
The Neponset Valley Sunrise Rotary Club is getting ready for the annual Duck Race on the Charles. The Club will be selling ducks at local supermarkets over the next few weekends and you can adopt a duck by going to Many business sponsorships are also available. The event will support many local and international charities and it promises to be LOTS of family fun.

To produce this flyer, I chose a template that I've used for other Rotary events, but I wanted to inject a bit of fun into it. I reversed the template by moving the gradient to the bottom (rather than the top) and left the top open and white. The blue gradient on the bottom also helped create the feeling of the ducks floating on water. I got my hands on a rubber duck, shot a quick picture in my office, spiffed the duck up in Photoshop, added a drop shadow and pulled it into the In Design layout.

One duck looked a little lonely so I added a couple of others to make it look more like a race. I played around with object effects until I got a look I liked. Red and yellow text was used to draw more attention to the flyer. I added an outline to some of the text to help it stand out more, and added a few effects to some of the text as well. For another marketing tool, I created a a Facebook Duck Race on the Charles page and used a piece of the layout (the Duck Race on the Charles text and the duck heads) for the profile photo.

Duck Race 1 PDF